(Download) "IMI International Medical Innovations" by James E. Hatch * eBook PDF Kindle ePub Free

eBook details

Title: IMI International Medical Innovations
Author : James E. Hatch
Release Date : January 25, 2002
Genre: Business & Personal Finance,Books,Small Business & Entrepreneurship,Finance,
Pages : * pages
Size : 4378 KB

Description

IMI International Medical Innovations is a small biotechnology company that specializes in the development of non-invasive tests for early detection and monitoring of life-threatening diseases. An MBA student has been asked to recommend how the company should develop and market one of its products. Using an Excel model she developed, she must input assumptions and evaluate the expected values for five options the company could take and consider how the decision would impact the company's strategy.